Azure Load Testing is a fully managed Azure service that enables developers and testers to generate high-scale load and run simulations with custom JMeter scripts, gain actionable insights to catch and fix performance bottlenecks at scale, and shifts testing left in automated CI/CD pipelines.

Simplify load tests by eliminating infrastructural complexities and unlocking the full power of JMeter scripts at scale

Comprehensive view of curated client and server metrics with actionable insights into app performance

Integration with CI/CD workflows for automated, collaborative load testing

Streamlined billing and test management that builds on existing Azure conventions

more @ https://azure.microsoft.com/en-us/blog/introducing-azure-load-testing-optimize-app-performance-at-scale/